The premier doula agency in Northern Virginia was one of my first blogging clients. Having experienced labor and the postpartum recovery period myself not long before I started working with them, the subject matter was particularly fresh and interesting to me personally. I met virtually with the owner to get to know her business and clientele. Then I created a list of blog topics relevant to the families they serve. I also developed a warm and knowledgeable voice for the blog with an emphasis on evidence-based research. Using notes from the owner along with my own research, I wrote posts to educate their potential clients on the benefits of hiring a doula, available resources in the area, and general advice for labor and parenting.
See it in the wild!